Pretty Kickz
2021
Pretty Kickz launched with nothing in place - no brand, no logo, no website, no online presence. They had access to authentic, rare Nike Air Max Plus TN and Air Jordan Retro stock that serious collectors were actively hunting, but no way to reach them. In the counterfeit-heavy sneaker market, trust is everything, and building it from zero meant getting the identity, the store, and the buying experience exactly right from day one.
We built Pretty Kickz from the ground up - starting with the logo and full visual identity, then translating that into a performance-optimised WooCommerce store on WordPress. A clean product architecture handles sizing across mens, womens, and youth with US/UK/EU conversion guides built in. Stripe powers payments with Zip, Afterpay, Klarna, Laybuy, and PayPal integrated for buy-now-pay-later flexibility, and an ongoing social media content program keeps the audience engaged around new drops and limited releases.
Logo Design & Brand Identity
We developed the Pretty Kickz visual identity from the ground up - the wordmark, colour palette, and graphic language that carries across the site, packaging, and social presence. The brief was to feel bold and energetic without tipping into generic streetwear cliche, landing on a look that appeals to serious collectors and casual buyers alike.
View Service →Website Design
The Flatsome theme was heavily customised to match the energy of the brand - bold hero sliders, clean product grid layouts, and a visual hierarchy that puts the shoes front and centre. The design balances streetwear attitude with the trust cues a buyer needs before committing to a premium purchase.
View Service →eCommerce & WooCommerce Development
A fully customised WooCommerce build handling a large catalogue of limited-release sneakers with complex size variants across mens, womens, and youth. Product pages lead with authenticity signals - new-in-box confirmation, sizing charts with US/UK/EU conversion, and live stock availability. Stripe powers core payment processing with Zip, Afterpay, Klarna, Laybuy, and PayPal integrated at checkout - critical in a category where a single pair can cost $600+, giving buyers the flexibility to split payments and removing the biggest barrier to conversion on premium releases.
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Performance, SEO & Google Shopping
The store was built for speed from the ground up - optimised images, minimal plugin footprint, and a clean codebase that keeps load times fast on both mobile and desktop. On-page SEO was structured around high-intent sneaker search terms, with Google Shopping feed integration so products appear directly in search results - putting Pretty Kickz in front of buyers actively hunting specific colourways and releases.
View Service →Analytics & Tracking
Full tracking stack implemented via Google Tag Manager - GA4, Facebook Pixel, and conversion events wired up across add-to-cart, checkout, and purchase. Gives the team a clear view of which products, categories, and traffic sources are actually driving revenue.
View Service →Social Media Content Creation
Ongoing content production built around the drop calendar - product launch graphics, restock announcements, and lifestyle-led imagery formatted for Instagram and Facebook. Content is designed to create urgency around limited releases and keep the audience engaged between drops.
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