SEO
8 articles · View all posts
What Is GEO and Why It Matters More Than SEO
58% of Australians now search with AI tools like ChatGPT and Google AI Overviews. What Generative Engine Optimisation is, and how to get named in AI answers.
Google Business Profile Optimisation Cost
Google Business Profile optimisation costs explained for Australian small businesses - DIY, one-off professional setup, and monthly management prices compared.
The Complete Small Business SEO Checklist
A practical small business SEO checklist covering on-page, local, technical and content SEO, with Australian context. Work through this before spending on ads.
Google Business Profile Optimisation Guide
Google Business Profile optimisation step by step: categories, photos, reviews, costs, and how Brisbane small businesses can win the local map pack.
Your GBP Is Secretly Costing You Customers
Google Business Profile optimisation is ongoing, not a one-off. The mistakes most Australian small businesses make are silently killing their local rankings.
Local SEO vs Google Ads: A No-Nonsense Framework
What is local SEO, and why does it matter? An honest framework for choosing between local SEO and Google Ads, so you know where your budget goes first.
Why Your Business Isn't Showing on Google Maps
Not showing up in Google Maps results costs local businesses real enquiries every day. Here are the most common reasons why, and what to do about each.
The Real Reason Your Website Isn't Ranking
If your website isn't ranking on Google, it's probably not a technical mystery. How to improve your ranking, and the real reasons most sites don't show up.