Virtue & Partners
2019
Virtue & Partners had built a 30-year reputation for holistic financial advice across Insurance, Superannuation, Investment, and Mortgages & Lending - but their website was dated, not mobile-friendly, and doing nothing to reflect the calibre of the practice or its credentialled leadership team. In the highly regulated financial services sector, trust is everything, and a site that felt stuck in a previous decade was costing them the first impression with exactly the kind of clients they were trying to attract.
We built a fully bespoke site on a custom theme developed from scratch - no off-the-shelf templates. The architecture covers dedicated pages for each of the four advice pillars, a client resources hub, and a secure online payment gateway. Dr Tony Virtue's "As I See It" video commentary series is built in as a first-class content channel, giving the practice a regular mechanism to engage clients and demonstrate ongoing thought leadership.
Digital Strategy & Creative Direction
Before a single page was built, we worked closely with the Virtue & Partners team to define the visual and strategic direction of the project - establishing the tone, colour palette, typography, and imagery style that would carry across every page. Every photo and visual asset was carefully selected to reinforce the firm's positioning: authoritative but approachable, premium but not cold. The result is a site where nothing feels accidental - every element reflects a considered decision about how the practice should be perceived.
View Service →Custom Website Design & Development
The site runs on a fully bespoke theme built from the ground up - no off-the-shelf templates, no generic financial services look. Masonry-layout news sections, carousel sliders, and sticky navigation deliver a polished, dynamic experience that holds up against the premium positioning of the practice at every scroll position.
View Service →Client Resources & Secure Payment Gateway
The client resources section was supplied by a third-party provider and integrated into the site to their exact specifications - bringing together a collection of useful financial calculators, planning utilities, and reference tools all in one place, without clients ever leaving the Virtue & Partners digital environment. A secure payment gateway was integrated alongside it, allowing the practice to accept client payments directly on-site and reducing the admin overhead of chasing payments through external systems.
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"As I See It" Content Hub
Dr Tony Virtue had been filming weekly market commentary videos, uploading them to YouTube, and distributing them alongside a written report via email - but there was no centralised home for any of it on the website. We changed that, building a dedicated archive that houses every edition of the series and making it a prominent feature of the site rather than an afterthought. Existing clients now have one place to find every update, and the ongoing content works actively to build the firm's search presence and reinforce Dr Virtue's authority between appointments.
View Service →Financial Services Compliance & Regulatory Architecture
Australian financial planning websites operate under some of the strictest digital compliance requirements of any industry. AFSL disclosures, general advice warnings, Financial Services Guide and Credit Services Guide references - every element needs to be in the right place, worded correctly, and consistent across every page. We know exactly what a licensed advice firm's website needs and where it needs to appear. If you're a financial planner or accountant looking for a website built to the right standard from day one - we've done it before and we'll get it right.
View Service →White Label Design & Delivery
This project was delivered as a white label engagement - designed and built entirely by YourStuff and delivered under another agency's brand. The client received a fully custom, production-ready website with no visible trace of our involvement. White label is a core part of how we work - if you're an agency looking for a reliable delivery partner on web projects, we can slot in seamlessly behind the scenes.
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